Last Updated: 11/11/2025

At Behavior Plus ABA, we are committed to protecting the privacy and confidentiality of our clients’ personal information. This Privacy Policy outlines how we collect, use, and protect your information when you visit our
website and use our services.

1. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, phone number, and other contact details provided through website forms or communication.
• Health Information: Sensitive data related to your or your child’s health, including diagnoses and treatment plans (protected under HIPAA regulations).
• Usage Data: Information on how you use our website (e.g., pages visited, time spent), collected to help us improve user experience.

2. How We Use Your Information

Your information may be used for the following purposes:

• To provide ABA therapy services and support
• To communicate regarding appointments, services, and billing
• To improve our website, services, and user experience
• To comply with legal and regulatory requirements

3. Sharing of Information

We do not sell, trade, or share your personal information with third parties except in the following cases:

• With your consent: For specific purposes, only with your approval.
• Service delivery: With trusted partners who assist us in service provision, under strict confidentiality agreements.
• Legal compliance: When required to comply with laws, regulations, or legal proceedings.

Additionally, SMS opt-in or phone numbers used for SMS communication are not shared with third parties or affiliate companies for marketing purposes.

4. Data Security

We use appropriate technical and organizational safeguards to protect your personal information from unauthorized access, use, or disclosure.

5. Your Rights

You have the right to:

• Access your personal information and request corrections
• Withdraw consent for processing your data at any time
• Request deletion of your personal data, subject to legal obligations

6. Cookies and Tracking Technologies

We may use cookies and similar technologies to enhance your browsing experience. You may disable cookies in your browser settings.

7. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be reflected on this page with the updated effective date.

8. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us:

• Behavior Plus ABA
• [email protected]
• Contact
• Phone: (901) 664-2836

By using our website and services, you agree to the terms of this Privacy Policy.